Eyedentify
Eyedentify is an eyewear brand with a personalized experience focused on the ability to find the perfect pair of glasses online. Using the concept of face shape, the glasses types are sorted to allow the customer to find the best glasses for their specific shape. With the project's goal being to make an e-commerce site and marketing materials, I decided to take on the challenge of online shopping for glasses and how the experience could become more personalized.
Instructor: Jackie Jensen
Institution: Tyler School of Art & Architecture - Temple University
c. 2022
BRANDING
ECOMMERCE
DIGITAL MARKETING
Eyedentify
The branding style can be defined as fun, energetic, and approachable. This approach is taken to encourage customers to shop on this site as well as to ensure they are comfortable and not daunted by the site. By making the branding incorporate bright blobs and glasses icons with little detail, the site becomes easy to understand and tackle as an e-commerce experience. Other eyewear brands emphasize a more trusting and medical approach to their branding than Eyedentify’s style-forward look.
