Highness
Created as a social cannabis drink, Highness aims to tackle an alcohol alternative to be consumed in a social space. With different levels of THC and CBD amounts, there is a can for everyone. Cannabis should be allowed to exist in spaces where social drinking is the primary activity. With detailed illustration styles and rich colors, the branding places itself at a mature point to be accepted by social drinkers in most spaces as it blends with more traditional beer and alcohol branding styles. It is similar, but don’t miss getting a closer look at the illustrations and the humor inputted in the imagery.
Instructor: Keith Somers
Institution: Tyler School of Art and Architecture - Temple University
c. 2022
WEB DESIGN
PACKAGING
BRANDING
BROCHURE
The branding takes a tongue-in-cheek approach of illustrating royal figures with integrated cannabis elements. The elevated, royal imagery is integrated with marijuana motifs to create a humorous look into the brand. Pipes, bongs, joints, and pot plants can all be seen featured on different cans, each with a different consumption level. The diamond pattern and cannabis leaves are seen as added accents through the branding to maintain consistency.
